Meyer is the story of a family-run butchery and artisanal delicatessen that has continued to grow since 1918. More than 100 years after its foundation, the company is strengthening its position on the Luxembourgish market with a new logo, a new identity and a total rebranding. The aim is to establish itself as a brand and to compete with the large international brands that are well known in supermarkets.
Transforming a recognised company on the Luxembourgish market into a brand that connects with its customers. This is the mission of Luc Meyer, who has been at the head of the Boucherie-Salaisons since 2006. A mission that is taking shape through a new strategy and the implementation of a strong and powerful graphic identity orchestrated by the communications agency Noosphere Brand Strategy.
“Salaisons Meyer” is now a brand name with a national and international focus. It is also now accompanied by the baseline : “C’est Meyer quand c’est bon !”.
Luc Meyer also confirms that it is obvious that the quality of the products remains unchanged, “same products, different experience!” As the official supplier of the Court, Salaisons Meyer offers first-class products. Their internal traceability procedure allows them to certify the origin of the product and its ingredients at all stages of the process.
This modern rebranding is a nice mix between a family values identity and a brand identity, which you will soon see on the shelves of your favourite supermarket.
More information : www.meyer.lu
Pictures : Salaisons Meyer