To start this new year, Cactus is offering its consumers the opportunity to take action and to change with the launch of a monthly Carte Blanche signed by the Chef René Mathieu.
René Mathieu keeps on making a name for himself, after recently being awarded a green star by the Michelin Guide, he now joins forces with the distributor Cactus to share his values and philosophy with the general public.
In 2018, the Chef René Mathieu co-created, with his associate Mario Willems, the company “My Roots”, that aims to improve the quality of life and contribute to a healthier future through the gastronomy sector. This new project with Cactus is therefore directly in line with this philosophy. Indeed, Cactus, a pioneer in terms of change and innovation in Luxembourg, also attaches great importance to sustainability and environmental protection in its business and operations. It was therefore completely natural for this collaboration to emerge. From this partnership a new project was born: “Carte Blanche with tips and tricks, by René Mathieu”.
These “Cartes Blanches” will be designed to help consumers to change and to take action. Indeed, the motto of this new action and philosophy is “Let’s change! Let’s take action”. The Chef will therefore share his philosophy on plants through advice, tips and recipes based on seasonal products. He will also try to show how important it is to favour short circuits by consuming locally and therefore to keep the local economy alive. Cactus and René Mathieu thus become advocates of a better consumption and eating habits both internally with a specific communication for the Cactus team but also with the general public thanks to informative signage at points of sale and the “Carte Blanche by René Mathieu”.
Find the first of these “carte blanche” on cactus’ website from January 26th.
More information: www.cactus.lu