La Provençale, with its new branch, “Lët’Z Poulet”, aims to offer Luxembourgish chicken to consumers and thus favour local producers.
Luxembourgish customers consume an average of 19 kg of poultry meat per year, yet national poultry production accounts for only 2% of the country’s consumption. It was therefore with the objective of compensating for this lack of national production, but also in order to offer the customers local and quality products that, after four years of development, research and work, the “Lët’Z Poulet” brand was created. Starting on January 19th, whole and cut chickens will be available in restaurants, in La Provençale’s butchers as well as their partners in supermarkets.
In order to carry out this project, the company has surrounded itself with local partners and more specifically with four farming families, who will be assured a guaranteed minimum income for 10 years for their investments in this project. As a result, 5 new generation hen houses have been built. Ventilated and heated, they are designed for animal welfare. Windows in the roof allow for rearing in natural light and a winter garden gives the poultry free access to the open air. In addition, a misting system to cool the chickens has been installed for periods of high heat. Finally, the chickens are fed GMO-free, with cereals from Luxembourg and the Greater Region.
With this new branch, La Provençale underlines its efforts as a partner of the region’s producers and aims to promote and develop a local and sustainable agriculture.
More information: www.provencale.lu
Picture: La Provençale