In 2021, the Minister for Tourism invites Luxembourg’s residents, frontier workers and tourists from and beyond the greater region to discover the exciting and new tourist attractions, offered throughout the Grand Duchy. Announcing 10 new projects as part of their short- to mid-term strategies, the campaign ‘Lëtzebuerg, dat ass Vakanz’ stimulates immediate support for national tourism and furthermore elaborates a rejuvenated and overall adapted strategy for Luxembourg’s tourism.
On May 20th, Lex Delles, presented the current perspectives and political priorities that will encourage the prosperous development of national tourism. After a challenging year, Luxembourg’s tourism sector has nonetheless gained newfound attention, especially among national residents and visitors from the greater region. To reemphasize the plenitude and diversity of tourist attractions that the country has to offer, the minister identified 10 new projects that pursue clearly defined short- and mid-term objectives.
The campaign ‘Lëtzebuerg, dat ass Vakanz’ first and foremost seeks to capitalize on these latest developments and further accentuate the broad spectrum of opportunities and offers, aiming to retain, and gain additional attraction from the Grand Duchy’s residents, its frontier workers and incoming tourists. As part of the short-term goals of the campaign, seven original initiatives have been developed to promote active, cultural and gastronomic tourism. These include;
- ‘Luxembourg Sky Swing, a swing that invites you to a virtual journey through Luxembourg.
- ‘LetzBingo’, a fun game with numerous entertaining challenges for both adults and children alike.
- ‘Luxembourg Tourism Awards’, a prize that rewards different actors of the tourism sector in recognition of the sector’s outstanding quality.
- ‘Vëlosummer’, the launch of exclusive cycling routes throughout the country
- ‘Movewecarry.lu’, a free luggage transport service for hikers and cyclists.
- ‘Guide For One Day’, the opportunity to discover extraordinary places with a guide for the day.
- The extension of the 50€ accommodation voucher available to all residents and frontier workers over the age of 16, until September 15th 2021.
As mid-term goals, the Minister emphasized three national priorities among numerous projects. In autumn this year, the ministry will draw up new strategy guidelines and priority areas that require imminent action to improve the continued development of tourism in the Grand Duchy. Another key aspect that will shape national tourism over the coming years is the promotion of remembrance tourism (tourisme de mémoire), which combines three inseparable axes that contributed to shaping the contemporary identity of our country: the memory of the world conflicts of the 20th century, the industrial heritage and the construction of the European project. One of the key projects in this area, for example, will be the upgrading of the former ship “MS Princess Marie-Astrid”, the ship on which the Schengen Agreement was signed. Finally, to continuously strengthen the offer of active services for tourists, an analysis of the ‘Rent a Bike’ system will be carried out in order to improve and synergize the system.
Lex Delles emphasizes their efforts for active innovation, indicating that “the 2021 edition of ‘Lëtzebuerg, dat ass Vakanz’ is characterised by its great diversity, and focuses in particular on the digitalisation of the tourist offer while continuing to promote active tourism. In the long term, the development of a new tourism strategy will enable us to exploit our tourism potential in a sustainable way.” Confident of the diversity and quality of national tourism, their efforts “will pave the way for a recovery of this sector, which has a considerable economic impact in Luxembourg.”
More information: meco.gouvernement.lu
Featured Picture : ©LFT_ASchösser