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The first shop offering exclusively honey-based products in Luxembourg City opened its doors on the 14th of July at 26, rue des Capucins.
Since its creation, the local brand MELLIS has promoted honey, supporting beekeepers and raising awareness about the importance of bees. Indeed, the project was launched in 2017 with the original aim of reviving and modernising a typically Luxembourgish honey-based spirit, the Hunnegdrëpp but “also to raise awareness about the importance of bees to mankind” emphasises Paul Thein, one of the founders of the company.
Since then, the brand has developed a fine range of products, all made from Luxembourgish honey. “We wanted to show that honey is a versatile product and that you can do a lot with it,” says Paul. Hence the desire to create this pop-up and showcase products from the hive in Luxembourg.
The shop is arranged around different themes, starting with the household theme, with cookery books and magazines inviting you to use honey in the preparation of tasty dishes. Then you’ll find edibles, both sweet and savoury, with new products like Ketchup created in collaboration with Yolande Coop. Next is the MELLIS cellar, where you can discover all the different alcoholic creations crafted by the brand, with a few new releases and limited editions such as their “Ceci n’est pas du vin”, a fermented grape juice with honey, or the MELLIS Summerpunch, a refreshing blend of Luxembourgish wines. Finally, you’ll also be able to stock up on honey-based cosmetics, from moisturisers to soaps.
The pop-up is resolutely local: over 90% of the products on offer are produced in Luxembourg or come from Luxembourgish brands, including honey from each of the producers with whom MELLIS works. The aim is also to highlight these beekeepers, their know-how and the quality of their products. The boutique’s strength also lies in the fact that products can be tested before you buy them, so you can get a good idea of what they taste like.
The shop will also be an opportunity for the company to offer tastings, after-works and events, giving customers the chance to meet the beekeepers and learn more about their work, as well as raising public awareness about the importance of preserving bees, which are essential to our planet.
Don’t miss the Mellis Pop-up, a unique, honey-sweet experience available until the end of the year.
And if you’d like to learn more about bees, the Luxembourg City Council has also set up an educational trail (+/- 2.5 km trail) through the capital: “Beien an der Stad”, with 13 information points to help visitors learn about the world of bees and other insects that are vital to a healthy, balanced environment.
More information: www.mellis.lu
Pictures: KACHEN