For nearly 100 years, the majority of Luxembourg winegrowers have been working together in the form of cooperatives. With the new brand “Les Vignerons de la Moselle”, more than 200 wine-growing families are ready to open a new chapter.
A new strategy was developed based on in-depth customer surveys and corresponding workshops. The result is a new brand: “Les Vignerons de la Moselle”, characterized by respect, authenticity and passion.
Respectful in its treatment of nature, which is the winegrower’s most precious asset. Each winegrower attaches particular importance to the preservation of his environment, in particular his vines, which constitute the backbone of his existence.
Authentic, because the emphasis is clearly on the winegrower. It is the human link between the vine and the consumer. But authenticity is reflected above all in an authentic and honest Luxembourg product.
Passionate, because enthusiasm for this profession is essential. The enthusiasm that these excellent wines generate among consumers is also an important element of the new brand.
The new “Les Vignerons de la Moselle” range includes seven grape varieties. From the sparkling Elbling, through the Rivaner, the Luxembourg Pinot, the fresh Auxerrois, the fine Pinot Blanc and the Pinot Gris to the typical Riesling. All wines also carry the Luxembourg PDO label and are therefore synonymous of high quality.
Let yourself be convinced and taste the incomparable quality wines of the Moselle Winegrowers. The new wines will be available from the 5th November in the stores and in the five wine libraries of the Domaines Vinsmoselle.
More info : www.lesvignerons.lu