On Friday June 3rd, the new Le Creuset boutique was opened in the heart of the McArthurGlen Luxembourg outlet village in Messancy.
This beautiful 70 m2 store will delight fans of this French brand, created in 1925 by two Belgian industrialists, that needs no introduction!
When we say Le Creuset, we instantly think of the cast iron casserole of volcanic orange color. But beyond these famous casseroles that have been passed down from generation to generation, the brand has evolved over time by offering a wide range of products related to the culinary art of living. “We have gone from a culinary brand for high-end products to a lifestyle brand. And, knowing that more than 60% of our products are bought as gifts, we started working with agencies to follow the trends” explains Ariane Dumortier, Country Manager Belux.
In this beautiful new store, Le Creuset’s recognizable range of bright and varied colors will appeal to all generations. Whether you like bright colors in your home or neutral tones, you will find your color. “In the Benelux, the most popular colors are still cherry and matte black, but we see an evolution towards new colors, and even by the older generations who redo their kitchen and want the casserole that goes with it!” At the moment, you can discover a summer collection in pale pink tones that smells of beautiful days. But for Halloween and Christmas, other colors will be used to enhance Le Creuset products with a range of bright colors to counter the cold with small dishes simmered … in a Le Creuset casserole of course!
And, for those who still think Le Creuset is synonymous with cast iron casseroles and that’s it, this new store will prove you wrong! Cups, bowls, teapots, kettles, wooden and silicone spatulas, plates, knives, grinders but also tagine dishes, grilling pans, bread pans, non-stick pans and much more! Materials include cast iron, of course, but also ceramic, silicone, textile and stainless steel. And did you know that Le Creuset also produces the famous Screwpull corkscrew? This new store will be an opportunity to discover the entire Le Creuset brand.
A visit to this store is a sure way to find a gift idea for friends or family, but also to treat yourself by selecting beautiful products for your kitchen.
As it is an outlet store, special prices are applied, as well as exclusive offers to discover throughout the year. “Every month there will be new products and highlights!” explains Ariane Dumortier. As of September, the “My Kitchen, a land of escape” theme will be developed to raise awareness of healthier cooking and for the end of year celebrations, the “Sparkling Festivities” theme will make the store shine with many gift ideas!
To celebrate the opening of the Messancy store, a special discount of 20% is applied on various items!
As you can see, everything is gathered to make you love cooking and receiving friends at home even more!
Enjoy your visit!
For more information: lecreuset.be