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No matter how much refined wine lovers dislike it, Beaujolais Nouveau remains an incredible commercial success. Here are a few tips to shine in society, with a glass of “beaujo” in one hand and a slice of rosette in the other.
Its history
For more than seventy years, Beaujolais Nouveau has been making its mark in the world of wine. This vin primeur, produced in the Beaujolais vineyards, within the Beaujolais and Beaujolais-Villages AOCs, was born of an evolution in wine regulations: in 1951, winegrowers had to market their wine after the 15th of December of each year. Beaujolais winegrowers who wanted to market their wine before this date were allowed to sell their wine only “en primeur” one month before this date.
Japan largest importer
Beaujolais Nouveau now represents more than half of the consumption of Beaujolais abroad, all designations taken together. Since 4pm on Wednesday (due to the eight-hour time difference), the Japanese, whose archipelago is the leading importer, have been enjoying the French nectar. The United States, Canada, the United Kingdom, Switzerland and Germany will follow. This fruity wine has become the symbol of a festive, easy-drinking wine.
Why the 3rd Thursday of November?
In 1985 the release date of the vintage, which had previously been the 15th of November, became the third Thursday of November. The date was changed to the third Thursday of November, from 00.01 a.m. onwards, in order to facilitate transport and to avoid the date falling on a Sunday or Monday.