2024 marks the 50th anniversary of “La Belle Etoile” shopping centre. To celebrate this milestone, festivities will be organised for their loyal customers.
50 years of happy families
The opening slogan in 1974 described La Belle Etoile as “Treffpunkt glücklicher Familien” – the meeting place for happy families. An ambition that has remained unchanged over the years!
La Belle Etoile opened its doors on 3 July 1974 and quickly established itself as the country’s largest shopping centre in the country, with 21 shops including a Cactus supermarket and two restaurants. In 1988, 17 new shops were added to the shopping centre, followed by a further 24 in 1996.
Far from wanting to stop there, La Belle Etoile went on to build a series of major extensions, culminating in 2013 with a new 10,000 m2 gallery bringing the total number of shops and restaurants to 105, making it the largest shopping centre in the Greater Region. In 2023, the new G.A.N.G food hall has finally opened its doors: 2 restaurants (the Grand Café and the Specto), 1 food hall with 8 corners (pizza, pasta, breakfast, etc.) and a bar “Um Plateau”.
A festive weekend ahead!
Here’s the programme of festivities to delight young and old alike.
Thursday 2 May: It’s party time for the little ones! Entertainment, sweets and gifts for the kids… Lots of fun in store.
Friday 3 May: “DISCO” afterwork throughout the gallery. La Belle Etoile will be transformed into a huge 70’s dance floor, where you can dance to the rhythms of disco until 9pm!
Saturday 4 May at 4pm: Giant cake and glass of sparkling wine on offer! La Belle Etoile will be blowing out its 50 candles in the new gallery and sharing its huge cake with its customers. Come and taste it and enjoy a drink.
Grand Hip Hop Competition on Saturday 27 April and prestigious Club Vin/Vin evening on Wednesday 5 June “op der Schéiss”.
Private birthday party at G.A.N.G. on Thursday 16 May: f you want to be part of it, La Belle Etoile is organising the “We are 50” competition (open until 4 May 2024): are you celebrating your 50th birthday or 50 years of marriage this year? Send in a photo of yourself from 1974 or 2024. A chance for 50 persons to win an entrance ticket (for two) to the party!
Pictures: La Belle Etoile