The 100% vegan neighbourhood café GLOW is embarking on a new adventure with the opening of a pop-up at MUDAM, adding a fresh twist to Kirchberg’s culinary offering.
The popular vegan neighbourhood café, GLOW, which is well known to Bonnevoie residents, recently opened a new Pop-Up at MUDAM, taking over from the previous pure. restaurant, headed up by Chef Fabrizio Annicchiarico. Laure, the founder, tells us: “The MUDAM contacted us about taking over the establishment, and of course, we immediately seized this fantastic opportunity. The place is simply magnificent!”
What is GLOW’s concept? For those who aren’t yet familiar with it, this coffee shop can easily be summed up by their motto: “Where coffee corner meets bakery meets health food”. In other words, it’s a neighbourhood café where pastries and healthy food meet. For over 7 years, Laure and her team have been striving to promote healthy, vegan food, while maintaining a warm, homely atmosphere. “We know the names and habits of 90% of the people who walk through the door of our café, that’s essential for me, it’s what I appreciate most about this job. We want GLOW to be a place where people meet and share. I really appreciate this family atmosphere, whether it’s with our customers or with my team”, explains the owner.
Regular visitors and other aficionados of the store won’t be too disorientated when they visit the Pop-up at MUDAM. A new location does not necessarily mean a new team and a new concept. Building on its success, GLOW has no intention of changing a formula that works. You’ll find familiar faces, the kindness and smiles that characterise the business, and an entirely vegan menu, including speciality coffee (Knopes), daily specials and a fine selection of sweet and savoury dishes. A special brunch menu will also be available at weekends. Enough to treat you during a lunch break, a trip into town, an afterwork, or even a visit to an exhibition.
A new type of clientele is also emerging, with the district and the museum attracting more tourists and a slightly more business-oriented crowd. On this subject, Laure explains: “It will be interesting to promote our concept beyond the Bonnevoie district. One thing’s for sure, people will feel at home at GLOW, and the cosy, warm, family atmosphere will always be there.” She adds: “I have an exceptional team on whom I can rely and trust completely. I know that the experience people are familiar with at GLOW will be similar, wherever they go.”
Finally, the company will also be in charge of the catering for most of the museum’s events, including press lunches. Laure tells us that she and her team are also preparing some events of their own, such as a silent book club in the afternoon.
GLOW Pop-Up welcomes visitors on Wednesdays from 11.30am to 10pm (the museum is free after 6pm), on Thursdays and Fridays from 11.30am to 4.30pm, and on Saturdays and Sundays from 10.30am to 5.30pm. For the moment, it’s still a pop-up, but Laure explains that her ambition is to make it a permanent structure and to establish GLOW at MUDAM over the long term.
More information: www.glow-food.lu