Winter is here, bringing shorter and cooler days. All you trendy people will probably delight in the warmer clothes and accessories. One thing makes the cold season more fun than anything else: knitwear! And what could be better than handknitted jumpers, hats, and scarves? For “Made in Luxembourg” versions with definite favourite potential, look no further than Hootli – with versions for the entire family. Other offerings are fabric masks in the classic cut, as well as the scarf variety, e.g. cut like a neck chief made from silk or satin.
The fashion label is the brainchild of Nicole Pauline Hansen, the founder, owner and also creative director of the brand, which has been on the market for eight years. But the ethical, slow-fashion brand – which creates exceptionally well-made and fair products – is not only known here but also present in Berlin. Last year, a pop-up store in the “Bikini Berlin” mall in the west of the city advertised the wares of the Luxembourgish designer.
“I am especially happy that our clients value Hootli products and recommend them to others. That shows that we are on the right path with our philosophy. I am endlessly thankful and proud of that,” says Nicole Hansen. She studied interior design at the Lycée Technique des Arts et Métiers in Luxembourg. She has always been creative, and thanks to her family, is familiar with entrepreneurship. When in July 2000 her daughter was born, she designed her child’s clothing and accessories herself. A few years later she founded Hootli.
Since sustainability and well-being start with the materials and not only when production begins, Nicky and her team choose the best threads from small, European manufacturing companies. In addition, the safety of her workers is paramount, and environmentally friendly is not only a marketing ploy. “Our Webpelzbommel (fur pompons) are 100 % animal-free and officially PETA ‘vegan approved’. We use polyester to make them, which we cut by hand and make into pom- pons,” says the entrepreneur. But those who are this successful don’t get a break. “We recently opened a concept store in Berlin-Kreuzberg, IUNIK Luxembourg, that carries a variety of Luxembourgish fashion and lifestyle labels. What a hoot(li)!
MORE INFORMATION & POINTS OF SALE
51, Avenue de la Gare L-4130 Esch-Alzette
Fromet-und-Moses-Mendelssohn-Platz 2 D-10969 Berlin