Discover JOLT, the new coffee destination in Esch-Belval: a daring project born of friendship and a love of coffee, combining a roasting facility with a coffee shop.
JOLT is the story of a group of friends – Joanna, Caro, Damien, Florian and Jonathan – whose paths have crossed through their varied experiences, both in the coffee industry and in traditional business. “Each of us brings different expertise to the table. Our ambition is to create a company based on exchange and learning, where everyone has the opportunity to express and develop what they love most about JOLT,” they say.
“Initially, the project focused solely on roasting, which was its very essence. However, the idea of adding a coffee shop if the location allowed it quickly became apparent,” explains Caro. This vision became a reality in November 2023 with the opening of JOLT, a combined coffee shop and roastery, located at 3 Av. du Swing in Esch-Belval.
As soon as you enter, you are immediately struck by the scale of the space, combining an industrial aesthetic with deep shades of black, designed by architect Fanny Roeser. But the most captivating feature is undoubtedly the large bay window overlooking the roasting area. JOLT is more than just a place to relax; it’s also the heart of the production of their speciality coffee. Through the glass, the roasters are busy, offering a captivating experience, from roasting to packaging. Their unique production is also available for purchase, either online or directly on-site.
The company’s brand image is also distinguished by its all-black packaging, which reflects the ambience of its establishment. The logo, capturing the essence of a coffee stain left by a cup on a table, is both simple and symbolic. As for the name “Jolt”, borrowed from the English language, it symbolises the energy boost, or “coup de jus”, characteristic of the effect produced by coffee.
At JOLT, visitors can not only taste the carefully produced coffee on the spot but also leave with their favourite batch. Their shop offers an exclusive range of coffees, complemented by homemade pastries prepared by Florian, one of the partners. They offer a variety of coffees, like for example from Guatemala and Brazil, underlining a firm commitment to fairness and respect for producers, prioritising quality and ensuring a fair payment for every bean purchased. “We prefer to buy small quantities to guarantee freshness, from small farms and cooperatives,” explains Damien.
He also shares their vision for the future: “We want to create a meeting point for the community of baristas working in Luxembourg”. With this in mind, they are preparing a series of exciting events, ranging from cuppings to workshops, as well as dedicated days devoted to discovering the profession of barista and the roasting of speciality coffees. The aim of these initiatives is to forge strong links between coffee lovers in Luxembourg.
The coffee shop is open from Monday to Friday, from 8 am to 3 pm, a decision which, according to Caro, “initially aimed to align with office hours in the sector. However, we plan to extend our opening hours to include Saturdays very soon.”
More information: www.jolt-coffee.com