Following a prolonged period of challenges during and after the pandemic, the latest business report from the Luxembourg City Tourist Office (LCTO) for the year 2023 provides a reason for optimism. Despite the fact that visitor numbers have yet to reach pre-pandemic heights, current developments indicate that tourism in Luxembourg’s capital is on an upward trajectory. A strategic focus on quality, authenticity, and digital accessibility positions Luxembourg as an attractive destination for travelers seeking unique and genuine experiences.
Positive Development with Room for Growth
The recovery of the tourism sector in Luxembourg’s capital, which already began to show in 2022, has gained a lot of momentum in 2023. With an increase in visitor numbers, LCTO looks forward to the summer season of 2024 with optimism. The “Resonance Tourism” strategy, based on pillars such as quality, experiencing the city “like a local,” the famous casemates, guided tours, business events, partnerships, and visibility, has been further strengthened. This strategy aims to provide visitors with a thoroughly authentic and positive travel experience.
Crowd-Puller: The Grand Ducal Palace
A special highlight in LCTO’s tourist offerings is the tours of the Grand Ducal Palace. With a total of 6,400 guests, this attraction reached a new visitor record. Most tours were conducted in German and English, followed by French and Luxembourgish. The tours through the casemates also continue to enjoy great popularity. But it’s not just traditional tours on offer. Thematic walks such as the “Love Promenade” for Valentine’s Day or the “Easter Safari” provide unique experiences.
Digital Innovations and Commitment to Quality
In addition to on-site offerings, LCTO places great emphasis on its digital presence and the training of its tour guides. The LCTO website serves as a comprehensive information platform that informs visitors about events, activities, and attractions in Luxembourg. Thematic tours such as the “Love Promenade” and the “Easter Safari” complement the offering and appeal to visitors with specific interests. Targeted investments in the training of tour guides also ensure that the quality of the tours is continuously improved, providing guests with an unforgettable experience.
Future Prospects: More Than Just Numbers
While current visitor numbers have not yet reached pre-pandemic levels, the positive trend highlights the potential of Luxembourg’s tourism sector. LCTO remains committed to its promise of positioning Luxembourg as one of Europe’s leading travel destinations through a combination of authentic experiences, high-quality offerings, and a strong digital presence.
With such a rich selection of events, tours, and a constantly evolving digital landscape, Luxembourg sets new standards for a unique visitor experience. The future looks bright, with a steady focus on exceeding expectations and increasing visitor numbers. Luxembourg continues to open its doors wide, inviting everyone to discover the beauty and diversity of our historic capital.
For more information: luxembourg-city.com
Images: LCTO