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It all started with an observation: landscapes and waterways suffer increasingly from pollution. Anxious not to sit back and wait, Sarah and Nicolas tried to determine what they could do – on their own scale – to help fight pollution. After making changes in their consumption habits, they wanted to take a new step by creating a 100% natural detergent to offer a healthy and ecological alternative to conventional detergents to the inhabitants of the Grand Duchy. Wasch was born.
Of course, not everything was so easy to set up, as is often the case when you start a new adventure. But that was certainly no reason to give up! Driven by motivation and a desire to succeed, the young couple tested various formulas in their kitchen for almost a year. “We started with the industrial components in conventional detergents and looked for natural alternatives.” After months of testing, the entrepreneurs marketed their first detergent. “We took care of all the steps at home and soon enough we decided to outsource the bottling, labelling, and delivery.”
They turned to the soap factory “De Seefen Atelier” in Betzdorf, which produces and packages soap. This was also new for them, but they agreed to produce Wasch detergent in their factory.
As far as packaging is concerned, the couple has naturally favoured recyclable materials. Two choices are offered: a 1-litre glass bottle and a 10-litre recycled plastic can. The good news is that delivery is free for all empty bottles and cans returned to the carrier.
In addition to direct sales on their website, the entrepreneurs have been scouring the country for resellers. The Cactus supermarkets were immediately attracted to the product, and you can find Wasch in their cleaning product department.
Three fragrances have been developed: lavendin, tea tree and neutral for the special baby wash.
New fragrances will be launched at the end of this year. The young couple does not intend to stop there and is currently researching the development of a natural dishwashing liquid. It all smells good, for our hands and for the planet!
More information: www.wasch.lu
Pictures: Wasch