Kathlyn Wohl has always loved flowers. Even in photos of her as a little girl, she’s often pictured holding flowers. She also used to love listening to her grandmother’s tips on how to plant seeds. But it never crossed her mind to study floristry. Until that is, she went to the Netherlands to (by her own admission) “half-heartedly” study at a hotel management school.
“Flowers are extremely important in the Netherlands. You see them everywhere, and floristry is considered a real art. It was this artistic aspect that appealed to me.” So much so that she asked a florist working in a luxury hotel if she could work and learn alongside him. The experience cemented her desire to become a professional florist, so she dropped out of hotel management school and enrolled in Ettelbruck’s public agricultural college.
After three years of training, including various work placements (notably ‘Fleurs Klopp’ in Limpertsberg), she qualified with a diploma in floristry, business and landscape gardening. “I had to do the training, but knew all along, ever since my time in Amsterdam, exactly how I wanted my business to be,” recalls the young floral artist.
Kathlyn wanted to have as much artistic and creative freedom as possible, and to create original floral arrangements she could call her own. On 8 March 2021, Infiiorata slowly started to bud, getting ready to blossom. “I was trying to come up with a name for my business, and while admiring a photo in my grandmother’s living room from the flower festival in the Sicilian town of Noto – Infiorata di Noto – it came to me. I knew instantly that this was the perfect name.”
For the past two years, Kathlyn has been creating floral arrangements and installations for various events and venues: from tables at private dinners (including a recent commission from the House of Dior) and weddings, to shopfronts and business premises which are adorned with her flowers every week. The first thing she does is create a moodboard for her clients, to give them a clear idea of her vision for their projects. “I have the freedom to be creative and I love that!” What she enjoys working on the most is brand design projects, because “flowers are a great way to showcase a product.”
Kathlyn wants to build an Infiiorata community, to bring joy through flowers and floristry to as many people as possible. In addition, the passionate young entrepreneur offers floral workshops where she shares her passion for flowers and her artistic talent with her clients, helping them to connect with nature. Her ideas blossom with the seasons and anything else that happens to inspire her.
More information: infiiorata.com