Ortea, the local brand for organic iced tea, has completely redesigned its visual identity. Under the motto “Refreshing Change. Unchanged Refreshment.”, Ortea is repositioning itself with a minimalist design that emphasises the naturalness and quality of its products.
The core ingredient, stinging nettle, has been incorporated into the new design in a simplified form. This symbolises both the connection to nature and the purity of the product. “The use of natural and high-quality ingredients creates an amazing flavour,” says Stephan Kneip, co-founder of the young start-up. The redesign aims to emphasise the simplicity and natural character of Ortea’s iced tea.
Clear outlines, clear message
The rebranding focusses on simplicity, clarity and formal reduction. “The new, more minimalist look reflects what Ortea stands for and makes it easier for customers to understand our product,” adds Daniel Freichel, the second co-founder of Ortea.
A look ahead
With the introduction of the new branding, Ortea aims to deepen its relationship with its customers and showcase its ongoing commitment to quality and sustainability. The brand reaffirms its philosophy as it explores new ways to strengthen its presence in the natural soft drinks sector.
Ortea’s renewed branding reflects the brand’s core values: a strong commitment to natural, simple and authentic.
IMAGES: ORTEA
More informations: ortea.lu