Fresh from the farm or the factory and onto the table: whether vegetables, fruit, homemade jam, mustard or sauces of local production – thanks to the young entrepreneurs of the FrëschKëscht a large variety of fresh and dry products is carefully selected and can be collected or delivered to the comfort of your own home. Currently, around 120 boxes are
sold per week, that’s around one ton of goods.
When the seven students from Luxembourg founded their company around two years ago, it was especially important for them “to do something good for the environment” and to foreground the variety and quality of Luxembourgish products. Since more and more people place importance on a healthy diet and reach for regional and seasonal products when shopping, the director Ivo Silva and his team developed their business idea at exactly the right time.
“Every week, we put a box together that is made up of 100 % Luxembourgish products. The box always varies, and sometimes there is an exclusive box, for example at Christmas, that can be specially made up to order for individual clients,” explains Ivo Silva. “The boxes can be collected in Mullendorf (Steinsel), or we deliver them to the door – across the whole of Luxembourg.”
In order to find the right products for the FrëschKëscht, the young entrepreneurs have done a lot of research, visited farms, fruit and vegetable growers, as well as other producers in order to guarantee a high quality in goods and to discuss the basis for collaboration. “At the beginning it was not always easy since we started as a school project, and we had to work to gain the necessary respect. Now, we are taken seriously, and our contractors delight in the growing purchase quantity.”
At the start there were five contractors, now the makers of the FrëschKëscht work with more than twenty. Among them Lëtzebuerger Geméis, Forum pour l’emploi, Moutarderie du Luxembourg, as well as private individuals – like one lady, for example, whose homemade jam is part of the range of goods.
For more information and to order, go to freschkescht.lu